In the scorching month of September, the RACC2025 global promotion tour sets off once again!

To better promote the 5th China Refrigeration and Cold Chain Expo (RACC2025), enhance exhibition services, and invite more international professional buyers, the RACC organizing committee braved temperatures exceeding 40°C, carrying hefty promotional materials, and flew to Dubai Refrigeration Street for the fifth time. This marks the official launch of the 18th stop of the RACC2025 global promotion campaign.

The RACC organizing committee has always placed great importance on the Middle Eastern market. This vibrant region not only boasts immense growth potential in refrigeration market demand and strong purchasing power but also serves as a crucial hub for many Chinese companies expanding globally.

With temperatures in the Middle East often surpassing 40°C, the demand for refrigeration is exceptionally high. As the region's economy continues to grow and consumers increasingly pursue high-quality living standards, the refrigeration market is poised for further expansion. According to data from the International Energy Agency (IEA), the refrigeration market in the Middle East and North Africa is expected to grow at an average annual rate of 9.2%. As the economic and trade center of the Middle East, Dubai's booming construction and retail sectors provide even broader market opportunities for refrigeration products.

After years of development, the RACC Expo has become a key channel for many Dubai buyers to source HVACR products across the entire industry chain. Every year, nearly 50 merchants from Dubai attend RACC Expo to negotiate and make purchases, and many have built long-term friendships with the RACC organizing committee.

During this Dubai promotion trip, the RACC organizing committee aims to pre-deliver exhibition services, deeply understand the actual procurement needs of registered Dubai buyers, and gather feedback to continuously improve service quality. The goal is to better meet the needs of both suppliers and buyers, ensuring a comfortable and hassle-free trip to China while helping them find satisfactory products and partners.

Additionally, the RACC organizing committee will visit every merchant on Refrigeration Street to introduce the international exposition concept and expanding scale of RACC Expo, as well as the exclusive VIP services offered to international buyers. They will extend warm invitations to attend RACC2025.

Moreover, during this Dubai promotion, the RACC organizing committee will specially express gratitude to some buyers who attended RACC2024, thanking them for their trust and support, and once again inviting them to the RACC Expo.

During the exchanges, many buyers expressed their appreciation for the thoughtful VIP services provided by the RACC organizing committee. They also shared their high expectations for RACC2025 in October and looked forward to strengthening cooperation and communication with more Chinese suppliers through the exhibition.
 

The efforts are always ongoing,

Living up to expectations,

All to present an outstanding exhibition.

October 23-25,

We look forward to meeting you in Hangzhou!

The RACC organizing committee is visiting every merchant on Refrigeration Street, warmly inviting them to attend RACC2025.